Illustrative example.
This interactive calculator is designed to provide a loose personalised estimate of the potential revenue recovery opportunity for your website based on the inputs you provide. It uses industry benchmarks and assumptions to calculate the estimated recoverable revenue, but it does not have access to your actual website performance metrics and revenue. Perforgo can help you understand your website's current performance by measuring site speed and other experience metrics from every visitor to your site to get an accurate measurement of your website's performance in real time.
Every 1 second of load time saved does not guarantee an additional 7% increase in revenue. For example if your site is loading on average in 8 seconds (which is very slow by industry standards), saving 1 second would not necessarily result in a straight 7% increase in revenue but reducing load times to 2.5 seconds from 8 seconds is a lot more noticeable for customers and could result in much more significant improvements that are higher than 7%. In short the results from performance improvements are not always linear.
Studies from Akamai, Google, and Portent show that each additional second of load time can reduce conversion rates by roughly 7–20%, depending on context.
